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Case study

Protekt-Kovka B2B catalog redesign

From a 2012 design to a modern catalog with a calculator and a portfolio section.

  • Web
  • Redesign
  • B2B catalog
Open project

Overview

Manufacturer of forged furniture and metalwork. The old site used a 2012 design and stopped helping the sales team. The goal was to fully rebuild it without touching product data and without dropping search traffic.

Challenge

The site hadn't been visually updated since 2012 and was losing customers. Desktop-only layout, no adaptive, no decent product cards, leads came only by phone. We had to keep every URL, the full catalog, ship a modern B2B tool — and do it in 1 month.

Solution

Hand-rebuilt every page from the home to product detail. Built a fresh design system around the brand orange, set up an adaptive grid, a block-based section builder, a pricing calculator and a filterable portfolio. Kept the URL structure and migrated content with no losses.

Stack

  • HTML5 / CSS3
  • JavaScript
  • Bitrix CMS
  • Figma

Results

  • 1 monthfrom brief to launch
  • 100%pages hand-rebuilt
  • 0SEO traffic lost on migration

Links

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